Utility companies, who invest large amounts of their capital into grid infrastructure, don’t have cash on hand to make bulk electricity purchases. They’re paying as they go, and they’re passing on the cost of this spur-of-the-moment buying to you, the consumer. The price utilities pay for electricity changes constantly, affected by uncontrollable variables like changing fuel prices, fluctuating operational costs between various types of power plants, infrastructure costs, reduced demand due to increased energy efficiency, and regulatory changes. Local power utility customers then wind up getting charged whatever the going rate may be at that moment.
There was a time when electricity was electricity. Like so many other places around America, in Houston, electricity didn’t mean “cheap electricity”. But you moved into your home and you called the utility and they turned on the power and the bill came in and you paid it every month. Oh, sure, you might grumble at the amount but then you’d go around and yell at the kids for leaving the lights on and the TV blaring with nobody in the room or maybe you’d look into buying more energy-efficient appliances. When it came down to it, the Bill was the Bill. Either you paid the bill or you ate dry packet meals, had cold showers, and watched TV by peering through the neighbor’s window after dark (preferably once they’d turned the TV on). What’s that? You want cheap electricity? Sure thing: call Switch Energy any time during regular business hours.